LOTTO MAX — “Dream to the MAX”

To continue LOTTO MAX’s “Dream to the Max” platform, we made TV and radio spots that made the mundane fun and got everyone to biggify their dreams.

Agency: FCB Toronto / CW: Patrick Gravel / AD: Franky Lo / CD: Marty Hoefkes, Mike Morelli / GCD: Troy Mcguinness / CCO: Nancy Crimi-Lamanna