HERSHEY’S COOKIES ‘N’ CREME — “Collab with Everything”

To prove that HERSHEY’S COOKIES ‘N’ CREME is the sweetest collab ever, we collabed with everything — everything — in a campaign led by HERSHEY’S “social media intern” Greg.

Agency: FCB Toronto / CW: Patrick Gravel / AD: Franky Lo / GCD: Troy McGuinness / ECD: Cuanan Cronwright, Leo Barbosa / CCO: Nancy Crimi-Lamanna