LOTTO MAX — “Dream Bars”

AWARDS: Cannes Lions | ADCC 1 2 | CMAs
PRESS: LBBO | View the VIBE | Narcity | Adweek | Strategy | the message

To get young adults to play LOTTO MAX, we made lottery tickets that tasted like the millionaire lifestyle.

Agency: FCB Toronto / CW: Patrick Gravel / AD: Franky Lo / Senior Creative: Joseph Vernuccio, Cody Sabatine / ACD: Marty Hoefkes, Mike Morelli / ECD: Cuanan Cronwright, Leo Barbosa / CCO: Nancy Crimi-Lamanna